6. Referenser

1b

http://adwords.blogspot.se/2013/09/reach-relevance-and-trust-big-three-in.html
http://mashable.com/2015/10/12/google-mobile-searches/
http://www.businessinsider.com/500m-things-google-has-never-heard-of-2013-5
http://www.forbes.com/sites/greatspeculations/2016/01/29/alphabet-to-post-google-earnings-ad-revenues-to-soar-from-mobile-programmatic-and-video-verticals/
https://www.youtube.com/yt/press/sv/statistics.html
https://www.youtube.com/watch?v=vkOHdEx1PQY
https://support.google.com/adwords/answer/2404190?hl=en&ref_topic=3121944

1.c
https://support.google.com/adwords/answer/156066#QSvAR
https://support.google.com/adwords/answer/2454010
https://www.youtube.com/watch?v=8ymhD-7nGVY
http://searchengineland.com/reverse-engineering-adwords-quality-score-factors-244192
http://people.ischool.berkeley.edu/~hal/Papers/2006/position.pdf
http://www.benedelman.org/publications/gsp-060801.pdf
https://support.google.com/adwords/answer/2996564?hl=sv
https://business.twitter.com/en/help/troubleshooting/bidding-and-auctions-faqs.html
https://www.facebook.com/business/help/430291176997542
http://services.google.com/fh/files/misc/settling-the-quality-score-whitepaper-final.pdf

1.d
http://www.statista.com/statistics/266249/advertising-revenue-of-google/
https://support.google.com/adwords/answer/6324?hl=sv
https://support.google.com/adwords/answer/1209882
https://support.google.com/adwords/answer/2497941?hl=sv
http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
https://adwords.googleblog.com/2013/06/bringing-intent-context-and-audience.html

1.e
http://marketingland.com/as-google-analytics-turns-10-we-ask-how-many-websites-use-it-151892
https://support.google.com/partners/answer/6209175?hl=sv
https://developers.google.com/app-conversion-tracking/

1.f
https://support.google.com/adwords/answer/2375470?hl=en
http://searchengineland.com/just-good-ppc-account-structure-anyway-202476

2.a
https://support.google.com/adwords/answer/2979071
https://support.google.com/adwords/answer/6175956
http://searchengineland.com/resolving-issues-flexible-bid-strategies-231402

2.c
https://www.en.advertisercommunity.com/t5/AdWords-for-Video/CTR-for-InVideo-ad/td-p/403597
https://www.youtube.com/watch?v=hiYB2LlxaWI
https://support.google.com/adwords/answer/156868
https://support.google.com/adwords/answer/6175956

2.d
https://support.google.com/adwords/answer/2375464?hl=sv
https://support.google.com/adwords/answer/6310477

2.e
https://services.google.com/fh/files/misc/shape-up-your-shopping-campaigns-whitepaper.pdf
http://searchengineland.com/get-priorities-straight-structuring-google-shopping-campaigns-240785
http://searchengineland.com/improve-shopping-ad-performance-quality-score-195887
http://searchengineland.com/step-step-guide-query-level-bidding-google-shopping-228309

2.f
https://www.comscore.com/Insights/Blog/Number-of-Mobile-Only-Internet-Users-Now-Exceeds-Desktop-Only-in-the-U.S
http://www.statista.com/statistics/284202/mobile-phone-internet-user-penetration-worldwide/
http://www.androidcentral.com/google-says-there-are-now-14-billion-active-android-devices-worldwide
http://www.theverge.com/2016/1/26/10835748/apple-devices-active-1-billion-iphone-ipad-ios
http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/
https://support.google.com/adwords/answer/6310653
https://support.google.com/partners/answer/6209153?hl=sv&ref_topic=6208366

2.h
https://support.google.com/adwords/answer/6105478
http://www.wordstream.com/blog/ws/2016/02/01/gmail-ads

2.i
https://support.google.com/adwords/answer/6310675
https://support.google.com/adwords/answer/2701222
https://support.google.com/adwords/answer/6379332
http://searchengineland.com/think-differently-rlsa-boost-conversion-volume-233508
http://searchengineland.com/making-google-analytics-audiences-within-search-campaigns-239054
https://support.google.com/adwords/answer/3124536

3.b
https://support.google.com/adwords/answer/2497703?hl=en
http://www.ppchero.com/is-your-account-leaving-money-on-the-table-from-lost-impression-share/

3.c
https://support.google.com/partners/answer/2796446?hl=sv
https://www.thesearchagency.com/2009/09/optimal-bidding-part-1-behind-the-scenes-of-google-adwords-bidding-tutorial/
https://www.youtube.com/watch?v=jRx7AMb6rZ0

3.d
https://support.google.com/analytics/topic/6009743
https://support.google.com/adwords/answer/3419678
https://support.google.com/adwords/answer/4677036
http://services.google.com/fh/files/helpcenter/cross_device_methodology.pdf

3.e
https://support.google.com/adwords/answer/2732132?hl=sv

3.f
https://support.google.com/adwords/answer/6383470
http://searchengineland.com/7-advanced-tips-automated-bidding-success-adwords-search-ads-214335